Board of Health Approves Name Change to Peterborough Public Health  

Written by admin, February 11, 2016

February 11, 2016 – New Operational Name for Public Health to Take Effect June 1, 2016

Last night the Board of Health approved changing Peterborough Public Health’s operational name to Peterborough Public Health.  The new name will be rolled out along with a new brand for the public health organization on June 1, 2016.

“This was not an easy decision to make as this process has shown us how challenging it can be to select one name that satisfies all interested parties, including local First Nations, municipal funders and residents,” explained Dr. Rosana Salvaterra, Medical Officer of Health.  “While the decision wasn’t unanimous, what carried the day was the merit of a succinct name that allows us to more effectively promote and deliver public health services and programs so more residents can access them.”

Last year, Public Health conducted an extensive stakeholder engagement process through an online survey, focus groups and one-on-one interviews that revealed there was an appetite to change the name, and that Peterborough Public Health was the most preferred new name.  This naming decision was the first step of a two-step rebranding process that will produce a new visual identity for the organization later this spring.  This communications effort is part of a broader renewal of public health’s role in the community following its recent move and consolidation to a new downtown location at 185 King St.

“The process showed us the need to invest more in engaging First Nations and rural residents so they can benefit from public health programs and services. The new brand is just the beginning of a more robust communications strategy to do just that,” explained Brittany Cadence, Communications Manager.

With the new name is approved, work now commences on designing the new visual identity for Peterborough Public Health.  Representatives from both Hiawatha and Curve Lake First Nations have been invited to help guide the creative process to develop the logo and tag line concepts.  The new brand will go to the Board of Health for their approval later this spring.

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For further information, please contact:
Brittany Cadence, Communications Manager
705-743-1000, ext. 391