January 23,

Campaign to Promote Positive Child Discipline – Take the Survey!

January, 4, 2017 – Peterborough Public Health Offers a Chance to Win $100 Gift Card by Sharing Feedback About Local Campaign

Did you see these posters and rink board ads featuring the “Children See, Children Learn” campaign in local arenas over the past year?

If so, Peterborough Public Health wants to hear from you.

“Peterborough Public Health is supporting a province-wide campaign that provides parents with tools and suggestions to guide their children in a positive way,” explained Karly Jessup, Public Health Nurse who coordinated the local promotional campaign. “Through this brief survey we’re hoping to determine if our marketing strategy was effective, as our main goal was to encourage parents to visit the campaign’s website to check out all sorts of informative online resources on positive discipline.”

People who have seen the campaign materials are invited to take part in a very quick survey found here and at www.peterboroughpublichealth.ca. Several local arenas featured the campaign ads on posters and on rink boards over the last year, and Peterborough Public Health is asking for feedback on their impact.

The central element of the campaign is a website for parents of children aged zero to six years old: www.ChildrenSeeChildrenLearn.ca. The website offers short videos that show positive discipline techniques.

Peterborough Public Health is offering a chance to win a $100 gift card for Sportchek for those who complete the survey. The survey takes less than two minutes to complete and then participants can enter their name into the draw.

Ms. Jessup noted that parenting can be very challenging, and that it is sometimes difficult for parents to find positive ways to guide their child’s behaviour. Too often, in stressful situations, parents resort to physical and emotional punishments. Children then learn it is okay to act in a similar way with others. Research is clearly showing physical and emotional punishment can harm children and may have negative lasting impacts on their relationships with others.

To find out more about this campaign or survey please contact Public Health Nurse, Karly Jessup, at 705-743-1000, ext. 215.

To find out about positive child discipline, visit: www.ChildrenSeeChildrenLearn.ca.

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For further information, please contact:
Karly Jessup, RN
Public Health Nurse
705-743-1000, ext. 215

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